Marketing Planning and Strategy (The buying process)1 Assignment

Marketing Planning and Strategy (The buying process)1 - Assignment Example d to be more efficient and transparent if portrayed in the best stages possible, since it reaches every person with an interest in the commodity through a series of websites. Critically, the following research shall evaluate the buying process of an eBook from the Kindle Store, an online computer application in order to have an advantage in the selling process. Buyers in the contemporary society are likely to seek different solutions including the purchase of books through the online media. Since the business world is expanding, and a very demanding environment is being created for a more improved mechanism of controlling stocks, movement of sales, purchases, and coordination of the petty transactions, businesses have opted for online marketing (Davis, 2011). The Kindle Store management should be strategic to ensure that buyers perceive the presented eBooks as the most appropriate products to solve their problems. The practice is common in online retail stores where the technological need is for the entity to be efficient and effective in terms of performance. Critically, the online Kindle model of selling should clearly indicate the need that can only be met by facilitation of Kindle computer applications in order to create attractiveness and influence decision-making by consumers to the product (Zoltners et al. 2004). The online customers need a lot of information about the Kindle products, in order to make decisions in buying the available eBooks. The process entails the evaluation of the positive advantages of the eBook products, which will enable the customer to decide on whether to buy the products or not to buy while still comparing the eBooks to the available alternatives. However, when a marketer is using a online marketing strategy to enhance the buying process, he should disclose all the information pertaining the effects of using computerized approaches as a way of ensuring efficiency, transparency, and accuracy (Sabri, Gupta, & Beitler, 2007).